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Alberta’s Own Pure Casino Entertainment is the Homegrown Alternative to Multinational Giants
- Glooscap Ventures
- Aug 12
- 3 min read
Alberta's Own Pure Casino Entertainment Brings a Homegrown Choice to Alberta's
New Online Gaming Market
For Immediate Release DATE: August 10th, 2026
CALGARY, AB – Pure Casino Entertainment today announced that it has met regulatory
requirements to become the first local entry into Alberta's new online gaming market, oering Albertans a distinctly Albertan choice amongst several multinationals based outside of Canada. Those corporations have already started massive advertising blitzes to attract players to their platforms. Pure Casino Entertainment enters with something dierent: trust, a local presence across Alberta, and 25 years of business in Alberta.
The Alberta iGaming market is live. Pure Casino Entertainment invites media to request interviews with Pure Casino Entertainment executives on the challenge of competing with multinationals, the
benefits of profits staying in Alberta, and the accountability that and Alberta based companies brings to the new gaming market – media contact below.
Pure Casino Entertainment locations:
Pure Casino Edmonton or Pure Casino Yellowhead, Edmonton
Pure Casino Calgary or Deerfoot Inn & Casino, Calgary
Pure Casino Lethbridge, Lethbridge
Great Northern Casino, Grande Prairie
Rivers Casino & Entertainment Centre, Fort McMurray
CEO Available for Interviews
Pure Casino Entertainment's President and CEO, Brad Belhouse, is available for media interviews regarding the company's iGaming launch, its Alberta heritage and operations, or the broader opening of Alberta's iGaming market generally. “Purecasino.ca will oer over 1,000 casino games, progressive jackpots, live dealer games, sports betting and more. It will be available online or via its own iOS or Android apps.”
"When you game with Pure, you're supporting Alberta jobs, Alberta communities, and Alberta priorities," said Belhouse. "We can't outspend the multinationals on Super Bowl ads. But we can beat them on trust and our commitment to Alberta. We were here before they arrived, and we'll be here long after the market settles."
Pure Casino Entertainment operates seven casinos across Alberta, employing over 1,500 Albertans and contributing millions in tax revenue that funds provincial healthcare, education, and infrastructure. The company's expansion into iGaming represents a natural evolution for an established Alberta entertainment leader—not a startup chasing market share, but a committed community partner extending its services to digital platforms.
A Homegrown Alberta Choice
As Alberta's new online gaming market welcomes a wide range of international operators, Pure Casino Entertainment believes Albertans will value a platform built by a company they already know and trust. Operating casinos across the province for more than two decades, Pure oers a uniquely local connection that complements its digital experience.
"We have physical locations across this province. You know where to find us," said Belhouse. "Our responsible gaming programs aren't just compliance checkboxes—they're backed by real-world infrastructure and staff trained in Alberta communities. That's a level of consumer confidence our competition can’t replicate. For decades, Albertans have celebrated birthdays, concerts, dinners, jackpots, and memorable moments at our properties. With the launch of Purecasino.ca, we're
simply extending that same trusted Pure experience online - giving our guests the freedom to play with a company they already know and trust, wherever they choose."
Pure Casino Entertainment's entry into online gaming ensures that a significant portion of revenues will remain in Canada, supporting local employment and community reinvestment rather than flowing to international headquarters.
About Pure Casino Entertainment
Pure Casino Entertainment is an Alberta-based casino and entertainment company operating seven gaming and entertainment destinations across the province. With over 25 years of experience in responsible gaming, regulatory compliance, and community investment, Pure Casino Entertainment is committed to providing safe, entertaining gaming experiences while supporting the Alberta economy through local employment and tax contributions.
The company enters Alberta's regulated online gaming market as a locally owned and operated alternative to international competitors, combining digital innovation with deep Alberta roots.
Pure Casino Online operates pursuant to an Operating Agreement with the Alberta iGaming Corporation.
18+. Pure Casino Online is available only to individuals physically located in Alberta. Please play responsibly.
Media Contact:
Vince Pao
780-920-8231
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